ASA in relation to my Film

ASA would apply to my Film that i am doing, the advertising codes contain wide ranging rules designed to ensure that advertising does not mislead, harm of offend.  The UK code of Broadcast Advertising (BCAP code) covers a range of topics, from children, privacy and harm and offence. I will have to look into these codes in more detail as it will apply to my film.

So firstly, i looked at the principal of ASA for the children and it was a lengthy document. For example, here are some examples,

• Children must be protected from advertisements that could cause physical, mental or moral harm.
• Background

The context in which an advertisement is likely to be broadcast and the likely age of the audience must be taken into account to avoid unsuitable scheduling. Advertisements that are suitable for older children and young persons but could distress younger children must be sensitively scheduled or placed. This section should therefore be read in conjunction with Section 32: Scheduling. Care must be taken when scheduling advertisements that could frighten or distress children or could otherwise be unsuitable for them: those advertisements should not be scheduled or placed in or around children’s programmes or in or around programmes likely to be seen by significant numbers of children. Care must also be taken when featuring children in advertisements.

• Definitions

A child is someone under 16.

“Children’s products and services” are products or services of more or less exclusive interest to children.

“Products and services of interest to children” are products or services that are likely to appeal to children but are not of exclusive interest to them.

When reading through this i looked at certain aspects i would have to take into consideration when filming without breaking any laws. It is very difficult not to break any laws as the film is about rape. When filming the particular scene i will have to make sure the audience do not believe i think it's right and that i am making sure the Person who did this pays for it in the right way.( I.E. POLICE)

This also applies to the Harm and offence for example,

Harm and offence

• Advertisements must not be harmful or offensive. Advertisements must take account of generally
  accepted standards to minimise the risk of causing harm or serious or widespread offence. The context in which an advertisement is likely to be broadcast must be taken into account to avoid unsuitable scheduling (see Section 32: Scheduling).

The Bridge-Target audience

The Target audience for my production film is set for younger teenagers who will eventually turn 18 and want to explore around the world by traveling with there friends or even if it's walking home alone. I would love it if my friend Charlotte who's 18 would watch this and enjoy and understand the key concepts. In order in doing this i will have  to create a story which will attract my target audience. When doing this i will create a questionnaire and see what people would like to watch and what attracts them to films. By using a young adult it also gives my friend the same comparrisons to the film. When doing this i will have to think about the way the camera is set up so it creates tension to the audience. When the film comes to the problem in the story it will ingage the audinece as they may relate to it themselfs.

  This film could be set at mainstreams, as many teenagers would be concerned of there own security and stability. The film is vased around a young adult who gets rapped by a police officer it teaches soceity that not everyone you can trust and you should nevewr walk alone expesically at night. The film has the uses and gratifications theory in it as it's making the audience learn about the society. It states under the uses of gratification theory learning is self-education and confidence through gaining knowledge. The film i am creating uses a lot of juxta positioning, which gives the audience personal relationship maybe between the film and them or as they realise that this could happen to them. This could be seen as entrainment as it has emotional release. In this film i will also be using the hypodermic theory, this theory injects the audience with certain information which, in this case i believe is right. My film links into Maslow Hierarchy of need, the reason for this is it touches the need of safety and security. My film works up the hierarchy as eventually in my film it comes to a point where the problem gets solved. 

I will be delivering this by creating a five minute short flim, where a young girl gets rapped by a police officer, the camera effetcs creates mystre and egimers.

Taken Poster

This poster is Showing you the main actor and actress, the poster has the word Taken in red colour,which indicates violence and death. By having the title in Bold text it gives the title a strange feeling, the title almost tells the audience what the film is about. In this film you see the personal relationships forming between the family in general. This follows the gratification theory with a number of other aspects. For example, its shows so much information about relevant events that happen in real life. There are, so many relevant points it teachers society about what things could happen if you speak to strangers. In this film they use a lot of juxta potions to show you the amount of violence happening. The only disadvantage to this is it makes it more unrealistic. This film shows integration and social interaction, this terminology gives the audience basic real life companionship. Its also helps to carry out a social role. This film is mainstreams, which is set at a larger group of people, who are concerned with stability and security, mainly buying well-recognised brands and consuming mainstream texts. I would say Taken is set for Younger Adults that are older to go away on there own. Even though the film taken is set for young adults, i believe middle age people would watch this to understand what it's like out there. This would effect people who have families as parents would see this and be more aware of the implications that may be caused when traveling alone.        

Edouard Manet a bar at the Foiles-Bergere,1882

This picture shows a women working at a bar serving the upper class, in the backgrounds reflection you can see a man being served by her. The ladies face looks really down and depressing, you can see from the image that the man is the dominant one. you can tell the lady is at a different class to the rest of the people reflecting in the background. She covering up her cleavage with a flower, her top is very low cut compared to the women and men in the upper class, as all there clothes are showing no flesh.

(source: http://www.fabulousmasterpieces.co.uk/page23.htm )
"A barmaid stands in front of a mirror, staring blankly out into the bar of the popular Paris nightclub the Folies-Bergère. In a clever twist, the viewer is put in the position of her customer as we see from the mirror's reflection that she is in fact serving a mysterious, top-hatted gentleman. The barmaid's enigmatic expression is as inscrutable as the Mona Lisa's while Manet's mastery of fast Impressionist-style brushwork makes it a technical masterpiece".

Are women degraded in the media?

Are women degraded in the media?

Bad Points

• Women in today's society are still not given the same amount of respect as men.
•  Women are constantly seen in magazines with no clothes on exposing themselves.
•   When a women takes off her clothes, people automatically think that she is uneducated and a slag.

Good Points

•  It is the women's choice to take off her clothes, and ultimately it is her decision to let the pictures be taken.
•  Men also model topless or with no clothes nowadays for magazines, so it is not just women who use sex to sell.
•  Some women enjoy getting naked as they are proud of their body so why not take their clothes off if they are going to make money and they’re enjoying it.

In the past 20 years women have been able to be more opinionated and do more things like become the president of the United States. Yet there are still arguments that women are just being portrayed as sex symbols.

http://www.independent.co.uk/news/media/lads-mags-to-blame-for-bad-dads-claims-gove-885201.html

These magazines make women look cheap and slutty. The caption “Hello sunshine…goodbye clothes” gives the impression that she is willing to get naked just for some sun. She nearly has her nipples on show which shows she hasn’t got much respect for herself and she is probably just desperate to make money, Big $$$.

Script: The Bridge

Script: The Bridge

“Tears of Blood”

SCENE 1.EXT. LOCATION: Work- EVENING  

Louise slowly walks out of work, looking at all the cars with her mobile clenched in her hand. She looks at her phone and then calls her mum.

LOUISE

Hi, are you still picking me up; I’ve finished work?

LOUISE’S MUM

Sorry darling, I have so much work to do, I will not have time to get you; is it okay for you to walk home?

LOUISE

 (Sighs)

Yeah that’s fine, see you later!

LOUISE’S MUM

Okay; see you when you get home, Bye love.

Louise cuts off the phone and carries on walking but starts to get nervous and looking behind her shoulder to make sure no one is following her.

Louise tries to call her friend but they don’t pick up

LOUISE

 (Mumbles)

Fuck sake.

EXT. LOCATION: Alleyway- NIGHT

Louise carries on walking and gets to an alleyway (she hesitates) but then begins to walk down the alleyway briskly.  

 

EXT. LOCATION: Main road- NIGHT  

Louise let out a big breath as soon as she got to the main road. She walked on the path and began to slow down her pace.

EXT. LOCATION: The Bridge- NIGHT  

Louise then gets off the main road and starts to feel panicky again. She starts to hear noises and begins looking around frantically. She unlocks her phone and tries to call her Mum but no answer. She then finds herself at the bridge. She walks hurriedly under the bridge and begins to hear footsteps and before she has the chance to turn around, a man who is dressed in black grabs her but you only see the back of him.

LOUISE

(SCREAMS)

SCENE 2.INT. LOCATION: CAR- NIGHT  

The camera shows a man’s hand clenched round the steering wheel but you don’t see his face then the camera does a 360 view around the car and no sign of Lauren then when the camera is focused on the boot, you start to hear banging.

You then see Louise she is banging on the boot, trying to figure out how to get out.

LOUISE

(CRYING)

Let me out!

Please, just let me out!

Louise frantically searches for her mobile but she can’t find it and begins to cry in hysterics.

LOUISE

(SHOUTS)

You took my mobile!

You arsehole!

Louise looks regretful of what she just said and begins to cry again.

LOUISE

(CRYING)

Ignore what I said; I didn’t mean it.

Can you just let me go?

I won’t tell anyone, I promise!

The camera then goes back to the man, he turns the radio on and turns it up to loud and starts to tap the steering wheel in beat to the song.

SCENE 3.INT. LOCATION: THE GARAGES- NIGHT  

The man gets out the car and goes to the boot of the car.

MAN

Don’t do anything you’ll regret.

He slowly lifts up the boot waiting for Louise to react. The boot is finally open and she is just laying there with her eyes closed.

MAN

Get out.

Louise just lays there, no movement. The man looks at her and she opens her eye. He goes to pick her up and she kicks him in the stomach and tries to escape. He shoves her and she bangs her head on the boot of the car.

MAN

(SHOUTS)

Didn’t I tell you not do something you’ll regret!

The man forces her out of the car and pulls her towards a black garage, she begins to scream and he covers her mouth. He opens up the garage and pushes her on the concrete floor. She starts crying.

LOUISE

(CRYING)

Please, just let me go!

The man ignores her and gets on the floor with her and begins to pull her trousers down. Louise tries to stop him by pushing him away. He slaps her around the face and pushes her down again. He finally gets her trousers and knickers off and then begins to rape her. She screams in pain and he punches her in the face and she started to bleed.

EXT. LOCATION: OUTSIDE THE GARAGES- NIGHT  

A girl began to walk outside the garages and hears the screams. She looks around worryingly and gets her mobile out and calls 999.

CHARLOTTE

(FRANTICALLY)

Hello, Police? I hear screams.

SCENE 4.INT. LOCATION: POLICE STATION- DAY  

LOUISE

Louise sits at the police station staring at the door; her eyes are pined wide open still in shock of what’s just happened. She starts crying as she gets flashbacks. More tears roll down her eyes, her breathing gets heavier.  The police officer touches her hand she looks up and cries even more; she tries talking but she is shaking so much that nothing comes out.

POLICE OFFICER

(CARMLY)

Are you okay? Would you like a glass of water? Just take your time and describe the person to me, there’s no need to be afraid; we are here to help you!

LOUISE

(CRYING AND SHAKING)

Yes please!

POLICE OFFICER

The police officer radios a message to another officer asking if they can bring some water into the room. There’s a knock at the door and the police officer comes in. Louise looks up slowly and her eyes and body makes no movement. The crying and shaking was now gone; she was focused like a cat chasing a bird. Louise opens her mouth slowly. The other police officer looks at her in amazement wondering what’s wrong.

POLICE OFFICER WITH WATER

(CARMLY)

Here is your water!

(POLICER OFFICER LOOKS UP AND DROPPES THE WATER)

LOUISE

(AMAZEMENT)

You, You, It was you, It was him,

It’s him! Get him away, Get him away from me!

By Holly Pasha

Cosmopolitan v Candy

http://www.google.co.uk/images?um=1&hl=en&rlz=1R2ADRA_enGB335&biw=1345&bih=571&tbs=isch%3A1&sa=1&q=cosmopolitan+magazine&aq=0&aqi=g10&aql=&oq=cosmopolitan&gs_rfai

The site above shows a load of magazine with different people on posing for cosmopolitan. when looking at these magazine you can see that the girls are the more dominate ones. Even though the mags attract people who are fans they also attract men by the sexual poses they do. These magazines have come along way in the years. If you compared some magazines to the candy magazines then you would think cosmopolitan is a more harder and a dominate mag, where candy is a softer mag saying look at me i am Innocent and still known.
Below is a website that shows you magazines for Candy and you can see the different between the pictures and the text published. as you will see Candy mags are for a younger audience where cosmopolitan is for 17 years to younger adults.

http://www.google.co.uk/images?um=1&hl=en&rlz=1R2ADRA_enGB335&biw=1345&bih=571&tbs=isch%3A1&sa=1&q=candy+magazine&aq=0&aqi=g10&aql=&oq=candy+mag&gs_rfai


Candy magazine, a teen-consumer monthly publication published by the Summit Media Company, a member of the Gokongwei Group of Companies, is aimed at 13- to 16-year-old girls from the AB and upper C economic strata.
 http://goliath.ecnext.com/coms2/gi_0199-650048/A-critique-of-Candy-magazine.html  

Cosmopolitan is an international magazine for women. It was first published in 1886 in the United States as a family magazine, was later transformed into a literary magazine and eventually became a women's magazine in the late 1960s. Also known as Cosmo, its current content includes articles on relationships and sex, health, careers, self-improvement, celebrities, as well as fashion and beauty.

http://en.wikipedia.org/wiki/Cosmopolitan_magazine 


As you can see both magazines are represent in different ways so they attract different audineces.

Carrie Bradshaw

http://gossip.celebritycowboy.com/carrie-bradshaw-is-still-wearing-really-ugly-flowers/

The website above shows you a picture of Carrie Bradshaw, Carrie is currently know as a lady who plays a Major part in the film Sex and the City. When we look at certain scenes with Carrie in we see too sides of her which most people do not look out for. When looking into this i looked at the way she presented herself and the was she performed. When looking at the Film Sex and the City you would never have guessed it's produced by two gay men. When i carried on looking at the film i noticed that Carrie played two parts as a Female and a Male. This gives an audience a more detailed view of whats she is really like. When we look at the scene in Paris, Carrie is with her boyfriend but she is arguing. This shows the audience her Male side as she standing up for herself and laying down the 'LAW'. Many people would not read into this however if you look careful at the way she is standing, you will then soon notice she is standing over her boyfriend. This then shows the boyfriend she is the more dominate one. After she decides to leave her boyfriend she then turns into a female as she is need of someone to save her. Then "Big" walks in and it creates a enigma as the audience want to find out whats going to happen next. She still stays a female as he is her saver from the problem she just been in. Carrie always plays two parts in "SEX AND THE CITY" this gives the audience a great perception of her.

Proposal

Production title: The Bridge
“Tears of  Blood”          

Assignment Brief                 

In Media studies as apart of the course work I have to make a film or a documentary, my partner and I have decided to work on a film which will last about five minutes. Before making our film I have had to research into a number of films to see what I would like to do for my coursework.

Proposal      

My group member and I have decided to film a part on a young girl getting raped. The film creates a lot of enigmas as people want to know who raped the young girl.  The scene starts off with a girl who gets followed under a bridge, at night, then she is grabbed then it flashes to a man driving in the car but you cannot see who is driving. As you can see this is already creating mystery to the audience watching. The reason why we can tell it’s a man is that you see his hands and his clothes which indicate it’s a male figure. As soon as the audience see the man in the car you get a quick flash back ,which shows what the man has done pervious before he was driving. When you finally find out that the man has grabbed a girl  you see him throws the girl who’s taped up, into the boot of the car.  At this time the camera effects are fast and snappy. Then the man takes her to some kind of garage, it then flashes different shots of the scenery, trying to give the audience an idea of where the man is and what the place is like. You then see the young girl lying on the floor, she is covered in blood, crying. Then the scene gets darker as you never hear the man, you only see little shots of him but it’s only his hands and feet. The girls starts getting raped by the man and in the mean time, a girl is walking outside the garage and wonders what the screaming is all about. she calls the police as all she can hear is “get off me” “get off me” “why are you doing this?”. Then there is flashes to the next scene. she is sitting in the interview room with the police and the scenes before are telling the police the story of what’s just happened in the last 24 hours. But the question is do they ever find the man that raped her?

by  Holly Pasha

AS Media Studies

Media Studies is very different to G.C.S.E Media, Media studies is a complex way of analysing a number of things such as magazines and films. If i started AS Media again i would really get to know what the topics are about., and also do a lot more research on films. If i did this it would have given me more of an in-sight into the Media industry.

My advice to the first years, when doing your course work take time in planning and make sure you do a lot of research in order, that u know what you are doing. When making your film make sure you chose a group that's reliable and that puts the same amount of work in as you do. You will find it hard without people working with you as you will need to do camera work and also editing on such a short time.

Another bit of advice when starting to do your filming, give your tap either to the teacher so you know it will be with you every time you want to film, or give it to someone who is reliable and you can trust to remember it. One tip when filming make sure your lighting is okay as sometime on camera it may seem darker than it is. Another, major problem may be the music matching up with the filming, you have to be careful when selecting certain music just to make sure it actually links in and people understand it. Last but not lest, when filming makes sure you film loads of clips, because when you come to edit you will find your film get shorter and shorter and you will have to fill up the space in order to get the timing right.

Good luck in your first year wish you all the best

Holly Pasha

Diaries :Written in Blood

http://www.youtube.com/watch?v=ayGQ8-wbbwM

The website above is some research i have done on a short film with a rape scene in

Diaries written in blood is about a teenage who keeps on getting raped by her mothers other half. It's mainly set in her bathroom where she tells her written diary about the horrible events that happens between her mothers lover and her. During this short film the victim talks about her dad and mentions how he shouldn't of left her mother and her. Basically blaming the dad in the way of whats happened with her up bringing. I love how it's been directed to make everyone know he started with the girl as soon as he moved in with her mother and forced her to have sex. He made he lose her virginity,and her innocence which she cries over in pain.

They use a number of techniques during this short film to draw the audience in, they use different shading when the girl is getting raped and  the 'stepfather' steps in and covers the sunlight from the windows to show her facial expression as well as hearing partly he's voice with echos a couple of times to get that effect. During this scene you can see her curled up looking over her blood in disperse with the man, however to make her look more vulnerable she should be curled up in the corner of her bed to make her look vulnerable  and this will then show her level of maturity.

At the begging of the film, you're not quit sure what's going on, till you start putting the girls problems together, i like the scene with her mother as it shows the audience that's she angry with her because her boyfriend is forcing her to have sex. It also shows us how she cannot talk to her mother about this as she doesn't want the situation to get worse.

The ending of the film is a great way to end as the person decides she cannot kill herself so she has to kill him to get all the pain to stop. they use a number of thriller conventions during this short film. The lighting changes in the most important parts like the 'stepfather'. I like the black and white effect on the diary and the pencil. it's great how the music comes into that part and makes it all dramatic. The use fast music to make the audience know something is going on.

Unborn Poster

 
 http://www.filmofilia.com/wp-content/uploads/2008/10/unborn-poster_s.jpg

This website shows a poster of a film, which is called The Unborn. The person in the poster is shown to the audience that the lady is scared and afraid of something. The poster makes the lady look in pain by her facial expressions and the way her body is pined against the wall. The water that appears on her body makes her look vulnerable.

The title ‘the unborn’ and the writing on the poster makes it’s seem to the audience that the lady is injected with something she doesn’t want i.e. ‘It wants to be born’. The title and the writing indicate the lady has no control of her body and she being controlled by a drug or a form a human being. The title ‘UNBORN’ make the audience think it’s automatically a child, however by using the word ‘IT’, creates a mystery to what actually the context means by this. There is one main point which draws the audience into the film. This is the word 'UNBORN' as it's already creating a enigma.  

The poster attracts the right audience as it has thought careful about what image should be placed onto the poster as it needs to attract the audinece. The effects they use on the poster such as the water and the words like 'IT WANTS TO BE BORN'. (This sells the product so people will go and see the films) 

About a Girl

The short film 'About a Girl' was based on a girl who was 13 years of age, who lived in Manchester (Mise en sen). The girl is from a lower class background that has hardly any money. She lives with her mum and sister, as her father and her mother spilt up when she was little. The short film is based around her life as a teenage girl as well as as the way her family treats her. The film starts with the girl singing to Kylie, in that time she was one of the biggest pop stars. The camera work used in the film is mainly Juxta positioning, as this sets a feel of whats going on as it jumps to things that have happened to the current stage she is at in her life.

The film is non linear as it flash's back to the pass as you can see when she talks about her father playing football and going to the pub. This gives the audience an understanding of what it is like to be her. At the end of the film it creates an enigma, as we want to find out more about why the baby has be thrown in the river.

"The mood was meant to get darker as the story progressed but without telegraphing anything to the audience, just to influence them. We started heavily over filtering, an 85B plus heavy Coral, and then gradually reduced the filter combination so that we were almost uncorrected at the end. We then corrected these back to "normal" which meant that we start with very little blue and end up with very little red."

http://www.gboyle.co.uk/aag%20qt.HTM

As you can see from above the directors concentrated on the colouring of the short film as they wanted to make the audience feel what the girl was thinking. This made the mood of the film very strange and at the end when she was talking about the puppy and she stops it's creates the enigma as we not sure whats going to happen. At the end of the short film it ends with the girl singing and the scenery starts to lighten, which then tells the audience the mood has now changed and things can get back to normally. 

This short film is a great way to show people there are a lot of people that have baby's and can hide the fact they are pregnant from there own family. it's great the way they use a 13 year old girl and the way it shows us her background makes it almost real life to other people and then people can relate to the and think "ooh i know how she feels". This film is letting people know there not the only people in the world have experienced the same thing or near enough the same event.